In this anti-drug campaign, masterminds create a compelling poster that visualizes the effect of crack cocaine on the human body, specifically the face. The poster is encased in glass and placed where drug dealers and users are notoriously found, Gallery of Rock in Sao Paolo, Brazil. The poster itself is made of flour and upon it a picture of a regular everyday man with a blank stare. The picture is then eaten by larvae who feed on the poster, creating holes and craters on the mans face. The words “O Crack Consome” can also be found atop the man’s face, which translates to “crack consumes”.